A Critique on What Lips My Lips Have Kissed

Edna St. Vincent Millay’s What Lips My Lips Have Kissed, is an imagistic relapse into the psyche of a desensitized woman.â It brushes the spiritualist standards held inside closeness and sex, while additionally keeping up a fundamental attention to the author’s bisexuality.Though, the relationship marks of disgrace she addresses despite everything apply to human relationships today, this sonnet must be viewed as progressive for its timeframe and the women's activist movement.â In this article I mean to show how this sonnet, among a large number of Millay’s different works, have accomplished faction status, because of their nearby connection with her life.When Millay states What lips my lips have kissed, and where, and why, I have overlooked, she is clearly alluding to her past darlings (MIllay). The perfect that gives more an incentive to this announcement is realizing that these sweethearts incorporate men, ladies and profoundly acclaimed laureates.â Sh e proceeds to utilize emblematic symbolism to imply the nearness of these lost lovers.Terms like, phantoms, feathered creatures, and obviously lips, are utilized to distinguish their essence all through the poem.â Millay compares herself to a tree, whose winged animals have disappeared individually (Millay).â This human association with nature adds to the sonnets interest and its mysticism.â The whole motivation behind her gloomy relapse is summarized toward the finish of the sonnet when she says,These last three verses summarize the principle reason of the sonnet and furthermore take after the sentiments of a lady who has been desensitized to intimacy.â This is a progressive situation for a lady to be in during the 1930’s to 50’s thinking about that the social desires for the American ladies were very strict.Men expected that ladies would turn out to be rowdy and sex crazed on the off chance that they encountered sex with more than one partner.â Millayâ€⠄¢s indiscriminate nature and her restless point of view certainly run contrary to the natural order of things of what society expected.â This defiant nature in the sonnet can be legitimately corresponded to encounters in Millay’s genuine as a promiscuous.

Investigating the effectiveness of Mobile Antivirus Application on Android and Windows Mobile Phone Essay Example for Free

Examining the viability of Mobile Antivirus Application on Android and Windows Mobile Phone Essay Section 1: Anti-infection Applications on Mobile Devices Cell phone against infection programming alludes to security programming programs which have been expertly evolved to shield gadget clients from infections, worms, Trojans and different noxious projects and expelling them where conceivable. Hostile to infection programming programs have of late picked up fame due the expanded frequencies of vindictive dangers of assault on the web. There are a few new infections that are identified on an everyday premise on the internet. While a portion of these infections might be innocuous, others are irritating and very damaging. Certain infections imitate themselves, yet others may make major issues the degree of deleting all information on a gadget drive. The utilization of hostile to infection for gadget insurance can be applied to different working frameworks including Mobile Windows and Android cell phones (iSoftwareReviews 2010). Antivirus programming works in different specialized manners to offer insurance to and expel infections from cell phones. This typically happen through two security filtering capacities in particular On-Access Scanning and On-Demand Scanning. The On-Access checking works continuously to guarantee a cell phone is secured consistently by observing for infections to any getting to in the cell phone, for instance while opening a record or opening an application. Notwithstanding of the way that this product hinders the speed of a gadget, its job in antivirus assurance is so basic and should along these lines be empowered consistently. On-Demand Scanning offers antivirus security just when actuated to filter a specific zone, organizer, document, or drive. The program at that point gives an output report about what number of infections that have been found in the checked thing. If an infection is identified, the program will advise the client and prescribe an activity which incorporates eit her to erasing or isolate the infection (iSoftwareReviews 2010). The quickly expanding headways of cell phone innovation to incorporate various valuable highlights have made android and windows cell phones mainstream pocket PCs. This expanded notoriety has not anyway accompanied its own misfortunes. Much the same as the customary PCs, android and windows cell phones have additionally been exposed to expanded infections assault. Infection assault has along these lines become the most recent and single greatest danger to the cell phone industry. Thusly, various organizations managing in programming have thought of hostile to infection for use in the android and windows cell phones. These are basically hostile to infection programming bundles created to give against infection assurance to cell phones (iSoftwareReviews 2010). There are various enemy of infection programming programs for cell phones that are accessible to the clients. The principle cell phone hostile to infection programming incorporates AhnLab Mobile Security, Avast! PDA Edition, Avira Antivir Mobile, BitDefender Mobile Security, BullGuard Mobile Antivirus, Dr.Web Mobile Security Suite, F-Secure Mobile Security, Kaspersky Mobile Security, and Norton Smartphone Security. AhnLab Mobile Security programming gives an answer for infections and worms insurance and evacuation. It runs under windows portable and android cell phones. Avast! PDA Edition is an antivirus insurance for PalmOS and Windows CE, Android telephones, and Pocket PC based gadgets (iSoftwareReviews 2010). Avira AntiVir Mobile gives proficient infection and malware assurance for pocket PCs, Windows portable and Android cell phones. BitDefender Mobile Security gives answer for infection assurance and evacuation for PDAs and Smartphone that sudden spike in demand for Windows versatile or Android cell phones. BullGuard Mobile Antivirus gives answers for securing Pocket PCs and Windows versatile against infections and different vindictive projects. Dr.Web Mobile Security Suite is intended to give against infection security answers for pocket PCs that sudden spikes in demand for Windows Mobile working framework. F-Secure Mobile Security is a finished versatile security programming bundle that incorporates against infection, hostile to spyware, a firewall and a remote control hostile to robbery highlight for insurance. Kaspersky Mobile Security additionally gives a total insurance bundle including Anti-robbery assurance, infection assurance, firewall and hostile to spam for SMS, EMS, and MMS . Norton Smartphone Security offers hostile to infection, against spam, and firewall for Windows versatile and Android portable insurance (iSoftwareReviews 2010). Ensuring an android and window cell phone from assault requires a total comprehension of all application correspondence. This is significant in light of the fact that product can possibly ensure a gadget if and just in the event that it can peruse a similar data as the cell phone gadget, accordingly application layer dangers. It may not be conceivable inside the innovative structure for antivirus programming to comprehend application correspondences or investigate application conduct through the profound assessment of interruption counteraction parcels, regardless of whether on singular premise or when reassembled into their unique succession. Essentially, organize level antivirus may identify few known, effectively recognizable security dangers by basically inspecting pre-modified examples (Citrix Systems 2006).  Installation of antivirus is the most popular method of ensuring android and windows cell phones. The best sorts of antivirus are the application firewalls since they work at the application layer rather than the system level. The application firewalls can authorize right application conduct while forestalling any vindictive movement. This is on the grounds that the firewalls can investigate the genuine web correspondence and comprehend the setting of all customer solicitations and application reactions through which they are sent to the web. A total cell phone security application needs to offer full insurance of the considerable number of components of an application just as clients of the application. As a rule be that as it may, security applications for cell phones are just restricted to the application program and application information (Citrix Systems 2006). Postulation Statement In spite of web gadgets proceeding to confront noteworthy security dangers, cell phones go totally unprotected while web perusing, downloading applications, checking email, leading web based banking and interfacing with long range interpersonal communication destinations like Twitter and Facebook. While versatile assaults are expanding quickly and programmers are monetarily inspired to take information, personalities, and catch corporate interchanges, it has gotten basic to secure cell phones, for example, android telephone and Windows telephones. Foundation of the investigation Cell phone security is the way toward forestalling and identifying unapproved utilization of your framework. Anticipation estimates help you to stop unapproved clients (otherwise called interlopers) from getting to any piece of your cell phone framework. Discovery encourages you to decide if somebody endeavored to break into your framework, on the off chance that they were effective, and what they may have done. We use android and windows versatile for everything from banking and contributing to shopping and speaking with others through email or visit programs.â Although you may not consider your correspondences top mystery, you presumably don't need outsiders perusing your email, utilizing your telephone to assault different frameworks, sending fashioned email from your telephone, or looking at individual data put away on your telephone, (for example, fiscal reports). There are an assortment of antivirus programming bundles that work from multiple points of view, contingent upon how the merchant decided to actualize their product. What they share for all intents and purpose, however, is that they all search for designs in the records or memory of your Smartphone that show the conceivable nearness of a known infection. Antivirus bundles recognize what to search for using infection profiles (now and again called marks) gave by the merchant. New infections are found every day. The adequacy of antivirus programming is subject to having the most recent infection profiles introduced on your Smartphone with the goal that it can search for as of late found infections. It is critical to stay up with the latest. Section 2: Android Phone Emulators An android cell phone is a telephone fitted with a lot of programming comprising of working frameworks, middleware and other significant applications. The primary highlights of android incorporate application system for encouraging reuse and substitution of segments, Dalvik virtual machine which is improved for cell phones, upgraded designs, a coordinated program, media instruments for basic sound, video and still picture positions, SQLite for organized information stockpiling, and GSM Telephony. Different highlights incorporate Bluetooth, Camera, and Rich improvement comprising of a gadget emulator, devices for troubleshooting, memory and execution profiling. Android innovation is reliant on Linux variant 2.6 to control the principle framework overhauling including security, memory the board, process the executives, organize stack, and driver models (Android Developers 2010). Android innovation is comprised of a multi-process framework in which every application runs in its own procedure. A standard Linux office is liable for organizing security between various applications, for example, client and gathering recognizable pieces of proof doled out to the applications in Android cell phone. The essence of the security applications is based on the idea that no application, of course, approaches play out any activity with a capability of antagonistically affecting on different applications, the working framework, or the client. The applications that the Linux office must concede authorization incorporate perusing or composing the user’s private information, perusing or composing another application’s document, performing system access, and keeping the gadget alert. The consent that an application requires is measurably announced in that application with the goal that Linux office can ace the forthright during introduce

Thanksgiving COLUMBIA UNIVERSITY - SIPA Admissions Blog

Thanksgiving COLUMBIA UNIVERSITY - SIPA Admissions Blog This Thursday and Friday, November 27th and 28th, the Admissions Office will be closed in recognition of the American holiday, Thanksgiving. Please be aware that we will not respond to phone calls or emails until Monday, December 1st when we reopen after the holidays. We encourage you to learn more about our programs and application here. Long holiday weekends are excellent opportunities to get started on the application! As a reminder, our upcoming deadlines for fall 2015 entry are January 5th, 2015 (for fellowship consideration) and February 5th, 2015 (the final application deadline). Have a wonderful holiday! Photo courtesy of Inga Sarda-Sorensen

Is There Any Evidence for Cannibalism in Dinosaurs

A few years ago, a paper published in the distinguished scientific journal Nature bore an arresting title: Cannibalism in the Madagascan Dinosaur Majungatholus atopus. In it, researchers described their discovery of various Majungatholus bones bearing Majungatholus-sized bite marks, the only logical explanation being that this 20-foot-long, one-ton theropod preyed on other members of the same species, either for fun or because it was especially hungry. (Since then, Majungatholus has had its name changed to the slightly less impressive Majungasaurus, but it was still the apex predator of late Cretaceous Madagascar.) As you might have expected, the media went wild. Its hard to resist a press release with the words dinosaur and cannibal in the title, and Majungasaurus was soon vilified worldwide as a heartless, amoral predator of friends, family,  children, and random strangers. It was only a matter of time before The History Channel featured a pair of Majungasaurus in an episode of its long-extinct series Jurassic Fight Club, where the ominous music and portentous narration made the offending dinosaur seem like the Mesozoic equivalent of Hannibal Lecter (I ate his liver with some fava beans and a nice Chianti!) Notably, Majungasaurus, aka Majungatholus, is one of the few dinosaurs  for which we have indisputable evidence of cannibalism. The only other genus that even comes close is Coelophysis, an early theropod that congregated by the thousands in the southwestern U.S.  It was once believed that some adult Coelophysis fossils contained the partially digested remains of juveniles, but it now appears that these were actually small, prehistoric, yet uncannily dinosaur-like crocodiles like Hesperosuchus. So Coelophysis (for now) has been cleared of all charges, while Majungasaurus has been pronounced guilty beyond a reasonable doubt. But why should we even care? Most  Creatures Will Be Cannibals Given the Right Circumstances The question that should have been asked upon the publication of that Nature paper wasnt Why on earth would a dinosaur be a cannibal?, but rather, Why should dinosaurs be different from any other animal? The fact is that thousands of modern species, ranging from fish to insects to primates, engage in cannibalism, not as a flawed moral choice but as a hardwired response to stressful environmental conditions. For example: Even before theyre born, sand tiger sharks will cannibalize each other in the mothers womb, the biggest baby shark (with the biggest teeth) devouring its unfortunate siblings.Male lions  and other predators will  kill and eat the cubs of their rivals, in order to establish dominance in the pack and ensure the survival of their own bloodline.No less an authority than Jane Goodall noted that chimps in the wild will occasionally kill and eat their own young, or the young of other adults in the community. This limited definition of cannibalism applies only to animals that deliberately slaughter, and then eat, other members of their own species. But we can vastly expand the definition by including predators that opportunistically consume their packmates carcasses--you can bet that an Africa hyena wouldnt turn up its nose at the body of a two-days-dead comrade, and the same rule doubtless applied to your average Tyrannosaurus Rex or Velociraptor. Of course, the reason cannibalism evokes such strong feelings in the first place is that even supposedly civilized human beings have been known to engage in this activity. But again, we have to draw a crucial distinction: its one thing for Hannibal Lecter to premeditate the murder and consumption of his  victims, but quite another for, say, members of the Donner Party to cook and eat already-dead travelers to ensure their own survival. This (some would say dubious) moral distinction doesnt apply to animals--and if you cant hold a chimpanzee to account for its actions, you certainly cant blame a much more dim-witted creature like Majungasaurus. Why Isnt There More Evidence of Dinosaur Cannibalism? At this point you may be asking: if dinosaurs were like modern animals, killing and eating their own young and the young of their rivals and gobbling down already-dead members of their own species, why havent we discovered more fossil evidence? Well, consider this: trillions of meat-eating dinosaurs hunted and killed trillions of plant-eating dinosaurs during the course of the Mesozoic Era, and weve only unearthed a handful of fossils that memorialize the act of predation (say, a Triceratops femur bearing a T. Rex bite mark). Since cannibalism was presumably less common than the active hunting of other species, its no surprise that the evidence thus far is limited to Majungasaurus--but dont be surprised if additional cannibal dinosaurs are discovered soon.

Athanasia Human Impermanence and the Journey for Eternal...

Athanasia: Human Impermanence and the Journey for Eternal Life in the Epic of Gilgamesh â€Å"Will you too die as Enkidu did? Will grief become your food? Will we both fear the lonely hills, so vacant? I now race from place to place, dissatisfied with whereever I am and turn my step toward Utnapishtim, godchild of Ubaratutu† (Jackson â€Å"Gilgamesh Tablet IX† 4-9) Gilgamesh so much feared death that he threw away his honor as a warrior in order to obtain immortality. For centuries there have existed individuals who yearn for everlasting life. A journey that so many have traversed, but have failed in the attempt. The ideology surrounding immortality transcends time and a plethora of cultures. The theme, immortality appears in stories from the†¦show more content†¦The life that he once lived is shattered into pieces and he finds it difficult to return to his former glorious self; this is the first time in Gilgamesh’s life that he has ever felt the emotions of fear. Gilgamesh is afraid to die. The inevitable fate that has plagued humanity for ages, death, has now become the greatest barrier that he must overcome. The immense scope that separates death from eternal life is breached, this crossover leads to a paramount connection between the supernatural and mortal universe. Gilgamesh, two thirds god, and one third human is left at the intermediary. His metamorphosis will establish a sense of restitution in his life. Along these lines, even though Gilgamesh existed â€Å"thousands of years ago, he remains immortal in a sense that we still refer to him and his story† (Sadigh 85). Enkidu is a primary character in the epic, his death dramatically changes the personality of Gilgamesh. His metamorphosis and death makes evident the innate rhythm of life, which represents the link that he has with nature. With love, and self-realization, Enkidu eventually becomes a friend to Gilgamesh. Readers are able to see the merging of Gilgamesh’s divine stature with Enkidu’s wild nature, which in turn changes Enkidu from a simple beast to a figure that is larger than life (Harris 122). He essentially becomes an equal to Gilgamesh. Enkidu undergoes the following transformation: From the barbarian man that he once was,

Smog as Air Pollution Free Essays

utNowadays pollution is becoming more and more serious problem, particularly air pollution. Since the beginning of the industrial revolution, the chemical elements of the atmosphere have changed. Along with the development of industrialization, air pollution has spread and now it is a global issue. We will write a custom essay sample on Smog as Air Pollution or any similar topic only for you Order Now There are many kinds of air pollution, one of them is smog. Smog can come from many areas, particularly factories and transportation systems, but there are some differences between developed and developing countries. In developed countries, highly developed industry is the main reason that smog is serious, they mostly use fossil fuels. However, developing countries started to industrialize, so increasing number of factories is the most important cause of smog and they always use the coal or wood burning. More and more people using cars and motorcycles also is a reason about that. Those of us who live in large cities are familiar with smog air pollution; the familiar brown haze resting over the city on a still day. We need to know what smog contains and where it comes from, as well as the health and environmental impacts of this hallmark of industrialization. There are two categories of smog to be covered: classic smog and the more recently described photochemical smog. Classic Smog In its most primitive and basic form, smog air pollution is the result of the burning of fossil fuels. It has several major components: 1) Smoke, which is tiny particles of ash, is released from the smokestacks of coal fired power stations. Coal power plants are now on the whole designed to trap this ash, called fly ash, which can be used to great effect in the concrete industry. These tiny particles contain not only carbon residue, but also silicon dioxide, calcium oxide and traces of heavy metals. If inhaled these can pose significant health risks. The silicon dioxide in the fly ash alone can cause lesions, scarring and inflammation of the lungs. 2) Sulfur Dioxide. Sulfur is present in all  fossil fuels  and is released as Sulfur Dioxide when the fuels are burned. Sulfur Dioxide reacts with oxygen gas to give Sulfur Trioxide. This then can react with water to give Sulfuric Acid (H2SO4). Another possibility is that the Sulfur Dioxide reacts immediately with water to give Sulfurous Acid (H2SO3). Either way, the acid produced is highly reactive and capable of causing significant damage to crops, soil, buildings and more. Several industrialized nations now employ technology that captures approximately a third of Sulfur Dioxide from the emission gases of power stations, greatly reducing the problems of acid rain. Photochemical Smog This is a far more noxious mixture of chemicals than classic smog air pollution. Significant inroads have been made to reduce the main contributors to classic smog. Such efforts in relation to photochemical smog are still in their early stages. Photochemical smog air pollution is a mixture of various chemicals that react with sunlight to produce new chemicals. This is where the name comes from;  photo  means  light  and  chemical  means chemical, or product of a chemical reaction. The chemical reactions involved are complex and while they are important, we need to know the  source  of these pollutants and their effects. The chemicals involved need to be addressed separately. The three main ingredients are Nitrous Oxides, volatile organic compounds and Ozone. Carbon Monoxide is a toxic byproduct of fossil fuel combustion but is considered separate to photochemical smog. London smog disaster One of the famous smog with all bad effects is London Smog which was caused by heavy coal combustion during the winter of 1952, The weather in Greater London had been unusually cold for several weeks leading up to the event because of the cold weather, households were burning more coal than usual to keep warm. The smoke from approximately one million coal-fired stoves, in addition to the emissions from local industry, was released into the atmosphere. Increases in smoke and sulfur emissions from the combustion of coal had been occurring since the Industrial Revolution and the British were familiar with these types of smog events. At times, the smoke and emissions were so heavy that residents referred to the events as ‘pea soupers’ because the fog was as dense as pea soup. However, while the area had experienced heavy smog in the past, no event had caused such problems as the weather event in December, 1952. Thousands of tons of black soot, tar particles, and sulfur dioxide had accumulated in the air from the heavy coal combustion. Estimates of PM10 concentrations during December, 1952, range between 3,000 and 14,000? g/m? with the high range being approximately 50 times higher than normal levels at the time. PM10 is particulate matter less than 10 micrometers in diameter. Conditions for Londoners today are much better with PM 10 concentrations around 30? g/m?. Estimates also suggest that sulfur dioxide levels during December of 1952 were 7 times greater than normal at 700 parts per billion (ppb). The weather preceding and during the smog meant that Londoners were burning more coal than usual to keep warm. Post-war domestic coal tended to be of a relatively low-grade, sulphurous variety (economic necessity meant that better-quality â€Å"hard† coals tended to be exported), which increased the amount of sulphur dioxide in the smoke. There were also numerous coal-fired power stations in the Greater London area, including Battersea, Bankside, and Kingston upon Thames, all of which added to the pollution. Research suggests that additional pollution prevention systems fitted at Battersea may have actually worsened the air quality, reducing the output of soot at the cost of increased sulphur dioxide, though this is not certain. Additionally, there were pollution and smoke from vehicle exhaust—particularly from diesel-fuelled buses which had replaced the recently abandoned electric tram system—and from other industrial and commercial sources. Prevailing winds had also blown heavily polluted air across the English Channel from industrial areas of Continental Europe. There was no panic, as London was renowned for its fog. In the weeks that ensued, however, statistics compiled by medical services found that the fog had killed 4,000 people. Most of the victims were very young, elderly, or had pre-existing respiratory problems. In February 1953, Lieutenant-Colonel Lipton suggested in the House of Commons that the fog had caused 6,000 deaths and that 25,000 more people had claimed sickness benefits in London during that period. Most of the deaths were caused by respiratory tract infections from hypoxia and as a result of mechanical obstruction of the air passages by pus arising from lung infections caused by the smog. The lung infections were mainly bronchopneumonia or acute purulent bronchitis superimposed upon chronic bronchitis. More recent research suggests that the number of fatalities was considerably greater, at about 12,000. The death toll formed an important impetus to modern environmentalism, and it caused a rethinking of air pollution, as the smog had demonstrated its lethal potential. New regulations were implemented, restricting the use of dirty fuels in industry and banning black smoke. Environmental legislation since 1952, such as the City of London (Various Powers) Act 1954 and the Clean Air Acts of 1956 and 1968, has led to a reduction in air pollution. How to cite Smog as Air Pollution, Essay examples

The Picture Of Dorain Gray Essays - English-language Films

The Picture of Dorain Gray The Picture of Dorian Gray by Oscar Wilde is the story of moral corruption by the means of aestheticism. In the novel, the well meaning artist Basil Hallward presets young Dorian Gray with a portrait of himself. After conversing with cynical Lord Henry Wotton, Dorian makes a wish which dreadfully affects his life forever. "If it were I who was to be always young, and the picture that was to grow old! For that I would give everything! Yes, there is nothing in the whole world I would not give! I would give my soul for that" (Wilde 109). As it turns out, the devil that Dorian sells his soul to is Lord Henry Wotton, who exists not only as something external to Dorian, but also as a voice within him (Bloom 107). Dorian continues to lead a life of sensuality which he learns about in a book given to him by Lord Henry. Dorian's unethical devotion to pleasure becomes his way of life. The novel underscores its disapproval of aestheticism which negatively impacts the main characters. Each of th e three primary characters is an aesthete and meets some form of terrible personal doom. Basil Hallward's aestheticism is manifested in his dedication to his artistic creations. He searches in the outside world for the perfect manifestation of his own soul, when he finds this object, he can create masterpieces by painting it (Bloom 109). He refuses to display the portrait of Dorian Gray with the explanation that, "I have put too much of myself into it" (Wilde 106). He further demonstrates the extent to which he holds this philosophy by later stating that, "only the artist is truly reveled" (109). Lord Henry Wotton criticizes Basil Hallward that, "An artist should create beautiful things but should put nothing of his own life into them" (Wilde 25). Ironically, the purpose of Basil Hallward's existence is that he is an aesthete striving to become one with his art (Eriksen 105). It is this very work of art which Basil refuses to display that provides Dorian Gray with the idea that ther e are no consequences to his actions. Dorian has this belief in mind when he murders Basil. Here we see that the artist is killed for his excessive love of physical beauty; the same art that he wished to merge with is the cause of his mortal downfall (Juan 64). Lord Henry Wotton, the most influential man in Dorian's life, is an aesthete of the mind. Basil is an artist who uses a brush while Wotton is an artist who uses words: There is no good, no evil, no morality and immorality;there are modes of being. To live is to experiment aesthetically in living to experiment all sensations, to know all emotions, and to think all thoughts, in order that the self's every capacity may be imaginatively realized (West 5811). Lord Henry believes that, "it is better to be beautiful than to be good" (Wilde 215). Although he attests that aestheticism is a mode of thought, he does not act on his beliefs. Basil Hallward accuses him saying, "You never say a moral thing and you never do a wrong thing" (5 ). However, Lord Henry does take the immoral action of influencing Dorian. Although Lord Henry states that, "all influence is immoral" (Wilde 18), he nonetheless drastically changes Dorian Gray. As Dorian acts on the beliefs of Lord Henry, the portrait's beauty becomes corrupted. "Lord Henry presents Dorian with the tenants of his New Hedonism, whose basis is self-development leading to the perfect realization of one's nature" (Eriksen 97). If Lord Henry's aesthetic ideas have validity ,Dorian Gray's portrait should not become ugly, but rather more beautiful. Since the picture becomes loathsome, it is evident that Lord Henry's beliefs are untrue (West 5811). Dorian becomes so disgusted with the horrible portrait that he slashes the canvas, and the knife pierces his own heart. Because Lord Henry is responsible for influencing Dorian Gray, he is partly the cause of the death of Dorian (5810). While Lord Henry is indirectly the cause of Dorian's death, he too causes his own downfall. L ord Henry changes Dorian with the belief that morals have no

Surgery by text message - Emphasis

Surgery by text message Surgery by text message For once, a positive story about text messaging is doing the rounds. A surgeon has instructed another to perform an amputation through the short message service (SMS texting to you and me). The details have the ingredients of a classic news story. Surprise for one (most stories about texting are negative eg blaming it for killing the English language). Then there is Death and destruction (the BBC reported that the surgeon who carried out the operation did it in war-torn Congo); and Heroism (he was working for Medecins sans Frontieres). And theres the fact that the amputation (Drama) was to remove the arm of a 16-year-old boy (children are also usually very newsworthy). Lets be clear. This was undoubtedly a huge achievement, especially as the teenager recovered from the operation. Its also remarkable that cheap technology can now be used to transmit written instructions into warzones. But was it me, or did James Naughtie of the BBCs flagship Today morning radio programme sound just a little disappointed when vascular surgeon Mr David Nott explained what really happened? Mr Nott had needed to perform a four-quarter amputation on the boy, whod already lost most of his arm. This was major surgery, which involved removing the collarbone and shoulder blade as well as what remained of the arm itself. But the reason for needing the instructions was not that hed never performed an amputation before. Rather, it was that there was only one specialist in the whole of the UK who specialised in four-quarter amputation: Professor Meirion Thomas of Londons Royal Marsden Hospital, a former colleague of Mr Nott. Mr Nott did not perform the operation with a scalpel in one hand and his mobile phone in the other, as you might infer from press reports. Instead, hed calmly emailed Professor Thomas the night before the operation, explaining the situation and checking with his former mentor that the procedure was appropriate. When he got confirmation that it was, a couple more texts followed to check the details. He then slept on the decision and confirmed that he would go ahead when he awoke the next morning. Nor was Professor Thomas on holiday in the Azores, as the BBC and several newspapers said; he was in London. (Naughtie muttered something along the lines of, Oh, well we got that from the papers.) There are two lessons to take from this. First, it will help you get news coverage for your organisation if you make sure your press release contains as many core news values as possible. Second, most news you read or hear reported is far from objective. The BBC was still reporting nine hours later that the boy was from war-torn Congo. This was despite the fact that, according to Mr Nott, his injury had nothing to do with the war: the boys arm was bitten off by a hippo. Emphasis runs courses on writing for publication. Contact us for details. For more on getting press releases noticed, click here.

Samuel Johnsons Essay on the Decay of Friendship

Samuel Johnsons Essay on the Decay of Friendship For more than three years British author, poet, and lexicographer Samuel Johnson almost single-handedly wrote and edited a biweekly journal, The Rambler. After completing his master work, A Dictionary of the English Language, in 1755, he returned to journalism by contributing essays and reviews to the Literary Magazine and The Idler, where the following essay first appeared. Of the innumerable causes of decayed or destroyed friendships, Johnson examines five in particular. The Decay of Friendship from The Idler, Number 23, September 23, 1758 by Samuel Johnson (1709-1784) Life has no pleasure higher or nobler than that of friendship. It is painful to consider that this sublime enjoyment may be impaired or destroyed by innumerable causes, and that there is no human possession of which the duration is less certain. Many have talked in very exalted language, of the perpetuity of friendship, of invincible constancy, and unalienable kindness; and some examples have been seen of men who have continued faithful to their earliest choice, and whose affection has predominated over changes of fortune, and contrariety of opinion. But these instances are memorable, because they are rare. The friendship which is to be practiced or expected by common mortals, must take its rise from mutual pleasure, and must end when the power ceases of delighting each other. Many accidents therefore may happen by which the ardor of kindness will be abated, without criminal baseness or contemptible inconstancy on either part. To give pleasure is not always in our power; and little does he know himself who believes that he can be always able to receive it. Those who would gladly pass their days together may be separated by the different course of their affairs; and friendship, like love, is destroyed by long absence, though it may be increased by short intermissions. What we have missed long enough to want it, we value more when it is regained; but that which has been lost till it is forgotten, will be found at last with little gladness, and with still less if a substitute has supplied the place. A man deprived of the companion to whom he used to open his bosom, and with whom he shared the hours of leisure and merriment, feels the day at first hanging heavy on him; his difficulties oppress, and his doubts distract him; he sees time come and go without his wonted gratification, and all is sadness within, and solitude about him. But this uneasiness never lasts long; necessity produces expedients, new amusements are discovered, and new conversation is admitted. No expectation is more frequently disappointed, than that which naturally arises in the mind from the prospect of meeting an old friend after long separation. We expect the attraction to be revived, and the coalition to be renewed; no man considers how much alteration time has made in himself, and very few inquire what effect it has had upon others. The first hour convinces them that the pleasure which they have formerly enjoyed, is forever at an end; different scenes have made different impressions; the opinions of both are changed; and that similitude of manners and sentiment is lost which confirmed them both in the approbation of themselves. Friendship is often destroyed by opposition of interest, not only by the ponderous and visible interest which the desire of wealth and greatness forms and maintains, but by a thousand secret and slight competitions, scarcely known to the mind upon which they operate. There is scarcely any man without some favorite trifle which he values above greater attainments, some desire of petty praise which he cannot patiently suffer to be frustrated. This minute ambition is sometimes crossed before it is known, and sometimes defeated by wanton petulance; but such attacks are seldom made without the loss of friendship; for whoever has once found the vulnerable part will always be feared, and the resentment will burn on in secret, of which shame hinders the discovery. This, however, is a slow malignity, which a wise man will obviate as inconsistent with quiet, and a good man will repress as contrary to virtue; but human happiness is sometimes violated by some more sudden strokes. A dispute begun in jest upon a subject which a moment before was on both parts regarded with careless indifference, is continued by the desire of conquest, till vanity kindles into rage, and opposition rankles into enmity. Against this hasty mischief, I know not what security can be obtained; men will be sometimes surprised into quarrels; and though they might both haste into reconciliation, as soon as their tumult had subsided, yet two minds will seldom be found together, which can at once subdue their discontent, or immediately enjoy the sweets of peace without remembering the wounds of the conflict. Friendship has other enemies. Suspicion is always hardening the cautious, and disgust repelling the delicate. Very slender differences will sometimes part those whom long reciprocation of civility or beneficence has united. Lonelove and Ranger retired into the country to enjoy the company of each other, and returned in six weeks, cold and petulant; Rangers pleasure was to walk in the fields, and Loneloves to sit in a bower; each had complied with the other in his turn, and each was angry that compliance had been exacted. The most fatal disease of friendship is gradual decay, or dislike hourly increased by causes too slender for complaint, and too numerous for removal. Those who are angry may be reconciled; those who have been injured may receive a recompense: but when the desire of pleasing and willingness to be pleased is silently diminished, the renovation of friendship is hopeless; as, when the vital powers sink into languor, there is no longer any use of the physician. Other Essays by Samuel Johnson: On the Style of Jonathan SwiftConversationThe Bugbear StyleAn Encomium on Sleep The Decay of Friendship, by Samuel Johnson, was first published in The Idler, September 23, 1758.

You decide Essay Example | Topics and Well Written Essays - 500 words - 1

You decide - Essay Example not all will be able to use communication as a tool to improve one ’s self professionally, it is used in everyday living and is crucial to more important things. For instance, a relationship may be ruined if there is no proper communication or if there is a lack of it, or misunderstandings occur when one is not so articulate as to get the message through. One of the most important parts of communication probably is persuasive speaking. This is so considered due to the fact that people have the need to be understood and have other people agreeing or supporting one’s opinions. I consider this the most interesting part of our lesson because I think it is does not just involve the use of words but of emotion, logic and credibility. This is a truly challenging part of communication because it could show how much a speaker is informed about something and may reveal how a person processes information. I think it is also used daily in many forms because as mentioned earlier, people have the need to be understood and have their opinions supported by others. Therefore, a good reputation may help a lot for a speaker to be heard and believed. No one would definitely listen to a carpenter speaking about medicine but people will rely on information brought by a specialist known to have spent years of study in his field. Moreover, a display of emotion in persuasive speaking helps a lot. For instance, a scientist calls for support for a program that would help deter global warming; he might need to use emotions to convince listeners the need for the promotion. What is most interesting to me about persuasive speaking is the logic used behind it. During the process, a speaker should remember that his listeners do not believe the same things he does and it is his job to convince them and have them agree with him. One cannot just manipulate people to believe things as another person does or to agree with every word a speaker says but, through words and the display of

Enterprise, weekly blogs and Portfolio Coursework

Enterprise, weekly blogs and Portfolio - Coursework Example There are major benefits and value levels associated with implementing Enterprise 2.0. For example, the implementation of Enterprise 2.0 enhances the reputation of a company. Coca-Cola Company implements Enterprise 2.0 through the Coca-Cola fan page. This enhances the reputation of the company by allowing Coca-Cola fans to create and maintain content, which presents Coca-Cola as an attractive company. Moreover, the Coca-Cola fan page manifests how the company adopts new web technologies, which improve the company’s reputation. The fan page equally increases the company’s visibility in the market. Through the fan page, the company can establish and address various customer needs. The implementation of Enterprise 2.0 relates to specific functional areas. Indeed, the implementation of Enterprise 2.0 through the Coca-Cola fan page enhances product development and customer service across the enterprise. Indeed, through the Coca-Cola fan page, the consumers help in product development by giving their views and comments on various company brands. The company can draw the consumer’s response to various products by following their views and comments on the fan page. This will help the company to develop products that address consumer’s needs in diverse locations. The Coca-Cola fan page is a significant medium that fosters customer service in the company. Moreover, the company can access customer response and feedback on the fan page. By addressing these views and comments, Coca-Cola fosters customer service.

macbeth :: essays research papers

A Shakespearean tragic hero may be defined as â€Å"an exceptional being of high degree† who contributes to his own degeneration and illustrates a personality flaw. The character of Shakespeare’s Macbeth is in all ways the perfect example of a tragic hero. His greatness and bravery in battle for his country ultimately leads him to be a great thane and eventually a powerful king, making his actions have a significant impact on a country. Macbeth’s ambition on becoming a king leads to an obsession to remain in his current position. His ambition comes to a point where he falls to the temptation of evil which leads to Macbeth’s inevitable downfall. At the beginning of the play, Macbeth is portrayed as a brave man whose performance in Scotland’s battle is celebrated. This is clearly evident from the courage in defense of Scotland in the opening scene. A wounded solider describes Macbeth’s actions as â€Å"Cannons overcharg’d with double cracks ... Doubly redoubled strokes upon the foe† Act 1, scene 2, line 37-39 With such positive feedback from the battle, King Duncan can not help but be joyous towards Macbeth and his soldiers. His response to the valiant news is giving him a title which upbrings him from his present position â€Å"No more thane of Cawdor shall deceive ... and with his former title greet Macbeth... What hath lost noble Macbeth hath won† Before the hearing of his new title, Macbeth as well as his partner Banquo encounter three witches who give Macbeth a look of what his future beholds. With each word spoken from the witches, the importance he holds for Scotland increases. From Thane of Glamis, to Thane of Cawdor and eventually the all and mighty king. With all the praises he receives and learning about his new title, Macbeth’s ambition to become a powerful king can not help but rises. Macbeth wins a battle and proves loyal to Duncan, however his ambition to become King is too strong to keep his morals. When his ambition is associated with the witch’s prophecies, his morals become non-existent for he is easily persuaded into what he wants to hear. For a moment Macbeth’s ambition takes over, when the thought of killing Duncan comes across his mind, however morality takes over. â€Å"Why do I yield to such suggestion whose horrid image doth unfix my hair... If chance will have me king, why, chance may crown me, without my stir† In spite of this, Macbeth’s moral decision is clouded by his ambition once again when he hears of Malcolm’s succession to the throne.

Marketing Plan for a Premium (Branded) Product

Table of Contents No| Tittle| Pages| 1. 0| Executive Summary| 5| 1. 1~1. 2| Objectives ~ vision and mission| 5| 2. 0| Company Summary| 6| 2. 1| Background| 6| 2. 2| Company Locations and Facilities| 6| 3. 0| Products and Services| 7| 3. 1| Products Description| 7| 3. 2| Competitive Comparison| 8| 3. 3| Supply and Demand Details| 9| 3. 4| Technology Needs| 10| 4. 0| Market Analysis| 11| 4. 1| Target Market| 11| 4. 1. 1| Target Market Segment Strategy| 11| 4. 1. 2| Market Needs| 11| 4. 1. 3| Market Trends| 11| 4. 1. 4| Market Growth| 12| 4. 2| Industry Analysis| 13| 4. 2. 1| Industry Participants/Key Players| 13| 4. 2. | Main Competitors/Competitive Analysis| 13| 5. 0| Strategy and Implementation Summary| 14| 5. 1| Marketing Strategy| 14| 5. 2| Pricing Strategy| 15| 5. 3| Promotion Strategy| 15| 5. 4| Distribution Patterns| 15| 5. 6| Sales Strategy| 16| 5. 7| Sales Forecast| 16| 5. 8| Sales Programs| 16| 6. 0| Web Plan Summary| 17| 6. 1| Website Marketing Strategy| 17| 6. 2| Developmen t Requirements| 17| 7. 0| References| 18-20| 1. 0 Executive Summary 1. 1 Objectives My objective is to collect and research information to understand Audi Company better in terms of their company background, product and services and their marketing strategy.Examples are like their technology, competitors pricing, sales figures market growth and many more. 1. 2 Vision and Mission Vision: â€Å"Audi – the premium brand† Mission: â€Å"We delight customers worldwide† 2. 0 Company Summary 2. 1 Background Audi is under a parent company named Volkswagen Group which is a German automobile manufacturing company. Audi is a manufacturer of exquisite cars – beautiful, sophisticated machines that embody technological perfection. Audi is the Premium brand growing most rapidly and on course to become the world’s most successful Premium manufacturer.Audi has been recognised by the European Union for outstanding environmental protection, based on its long traditio n of minimising and reusing production waste. 2. 2 Company Locations and Facilities The worldwide network of Audi sites comprises the two German plants in Ingolstadt and Neckarsulm, as well as seven production facilities in Gyor (Hungary), Brussels (Belgium), Changchun (China), Aurangabad (India), Bratislave (Slovakia), Martorell (Spain) and Indonesia. 3. 0 Products and Services 3. 1 Products Description Type| Audi Q5 2. 0 TFSI Quattro (225PS)| Vehicle Type| Sport Utility Vehicle (SUV)|Transmission| 6-speed manual| Year| 2011| Price(RM)| 328,000| Engines| 1,984  cc (1. 984  L; 121. 1  cu in) I4 turbo| Acceleration(0-60mph)| 7. 0 sec| Maximum Speed| 130 mph| Tank Capacity| 75| Weight| 1850| Audi Q5 2. 0 TFSI Quattro (225PS) is a sport utility vehicle (SUV). The transmission for the car is 6-speed manual. Not only that, the Audi Q5 engine is 2. 0 litre engines comes with a turbo system which boost its engine capability, the acceleration from 0-60mph is 7. 0 per second and the ma ximum speed is 130mph which is approximately 233kmh while the tank capacity is 75 litres and the weight is 1850kg. 3. Competitive Comparison Type| Range Rover Evoque| Porsche Cayenne| Vehicle Type| Sport Utility Vehicle (SUV)| Sport Utility Vehicle (SUV)| Transmission| Six-speed Automatic| Eight-speed Tiptronic S with Auto start/stop function| Year| 2012| 2012| Price(RM)| 363,888| 570,000| Engines| 2. 0L Si4 4-cylinder petrol engine| 3. 6L V6| Acceleration(0-100km/h)| 7. 6 sec| 7. 5 sec| Maximum Speed| 217 km/h| 230 km/h| Tank Capacity| 70| 100| Weight| From 1640| 2030| 3. 3 Supply and Demand Details Audi Q series Annual Sales in all countries Production (unit)| Year| Year| Vehicles (Audi)| 2011| 2010| Q5| 183,678| 154,604|Q7| 53,703| 48,937| Q3| 19,613| -| Total Audi Q series| 256,994| 203,541| Based on the table above, Audi Q series annual sales for the model Q5 had increase from 154,604 for the year 2010 to 183,678 for the year 2011. The different of annual sales between year 201 0 and 2011 is 29,074 which means the supply and demand for year 2011 had increase. The total annual sales of Audi Company for 2010 are 203,541 whereas for the year 2011 is 256,994. The table above show that the total annual sales of the company had also increase 53,453 which mean the supply and demand of the cars increase from the year 2010 to 2011. . 4 Technology Needs As technology needs for the model of Audi Q5 is the engine. The engine Audi Company use for Q5 is 2. 0 litre engines comes with a turbo system which boost its engine capability and turbocharging for more power and greater efficiency   is a development of the engine that powers the likes of the current Audi TT and Volkswagen Golf GTI. The engine’s power and performance will be from 0-60mph is 7 seconds and the top speed will be 130mph or 209km/h. The horsepower can up to 211hp or 4300rpm and the torque will be 258 Ib-ft. or 1500rpm. 4. 0 Market Analysis 4. 1 Target MarketThe following are the strategy for tar get market. 4. 1. 1 Target Market Segment Strategy Market segmentation for Audi Q5 will be psychographic segmentation which means Audi Company divide the buyers into different categories based on social class, lifestyles or personality characteristics. For the target market segment will be differentiated marketing strategy which means Audi Company produces several types of car such as SUV (Sport Utility Vehicle), Sedan and Sport each targeting its own segment of consumers. As for the product I choose Q5 target market is towards consumer’s lifestyles from higher level income.The target market will be consumers who finding for more comfortable, powerful and luxury option. 4. 1. 2 Market Needs Audi Company is providing customer comfort and luxury cars. Audi have a very good warranty and aftersales services for the customers. Now for all the new Audi models, the customers can choose whether you want to have three, four or five years warranty. So with the few years warranty you ca n enjoy your driving and also no need to worry about the unexpected repair bills. 4. 1. 3 Market Trends Market trends for Audi Q5 is the technology its use for the engine. Audi Q5 has automatic start and stop function for greater fuel.Audi Q5 comes with the Driver’s Information System (DIS) can help consumer to save fuel. Not only that, the market trends for Audi Q5 is because comfort and luxury. 4. 1. 4 Market Growth Production (unit) Production (unit) Year Year Figure: Production of vehicles Audi Q5 Figure above shows the Audi Q5 pass four years production from 2008 to 2011. The models of Q5 have a production of 20,320 in year 2008. Then the production increase from 20,320 to 105,074 in year 2009. The different of both years are 84,754. The productions still continue increase from 2009 to 2010 which mean from 105,074 to 154,604.Lastly for year 2011, the production for the year is 183,678. Compare to the pass four years the production of Audi Q5 is continues increase. 4. 2 I ndustry Analysis 4. 2. 1 Industry Participants/Key Players The industry participant for Audi Q5 is Stefan Sielaff. He is the head of design in Audi Company. He joins the company in year 2006. The key player for Audi Q5 is towards the consumers with high level of income and age above 40. Not only that, Audi Q5 can also be for family uses because it is 7 seaters car. 4. 2. 2 Main Competitors/Competitive Analysis The main competitors for Audi Q5 are Range Rover Evoque and Porsche CayenneRange Rover Evoque: * The main strength of Range Rover Evoque is that it is the sport utility vehicle (SUV) with the engine turbocharged inline four-cylinder which can boost up to 240 horsepower, six-speed automatic transmission and impressive acceleration which is 7. 6 per second. Porsche Cayenne * The main strength of Porsche Cayenne is that it is also sport utility vehicle (SUV) with the engine 8-speed Tiptronic S which can boost up to 380 horsepower, Eight-speed Tiptronic S with Auto start and stop function and impressive acceleration which is 7. 5 per second. 5. Strategy and Implementation Summary 5. 1 Marketing Strategy Marketing strategy for the Audi Company is to hit the annual sales target or increase sales and profitable get back. Audi Company will choose the best strategy to gain profit in order to create customers value. Audi Company market segmentation will be psychographic segmentation which means for the model Q5, the segmentation will base on the individual lifestyles. Audi Company market target will be age above 40 and consumers with high level of income. The target market segment will be differentiated marketing strategy.This is because the Audi Company is going to target on few market segments and provide few models such as A4, TT and Q5. By setting the market targeting, company hope can get higher sales. The market position for Audi Q5 is to combine both aspect in terms of luxury and performance in order to make the Audi Q5 to become a perfect sport utility veh icle. With high quality and luxury car and have also good performance with high tech engine, better interior and exterior are more attract the consumers compare to others competitors. 5. 2 Pricing StrategyIn terms of pricing strategy, marketers have to look into competitors’ strategies and prices to make comparison. The pricing strategy for Audi Company is by cost-based pricing which is convincing consumers of the vehicles value. The company profit will be the most important issue in pricing strategy. Audi Company is using psychological pricing which means it is consider about the pricing but not the world economics. The higher the price of car is, the higher quality of the car is. 5. 3 Promotion Strategy The promotion strategies for Audi Q5 are advertising and public relation.In terms of advertising, Audi Company has to make decisions when setting the advertising budget which is objective, budget decisions, message and media decisions and advertising evaluation. The marketer had chosen the advertising budget by using competitive-parity method in order to prevent promotion war and know what the competitors plans. Public relation is that Audi Company builds a strong relationship with the customers. The public relation company will organise a special event for example car show to promote the cars. By organising the car show public relation people can introduce the benefit of Audi Q5 and the specifications. . 4 Distribution Patterns The distribution patterns for Audi Company will be wholesaling. Audi Company is the wholesaler and the Audi Company will hire selling agents to help the company to gain the sales. The selling agents will sell the cars direct to last consumers. The wholesaler will set the segmentation and targeting consumers in order to identify the consumers and build a strong relationship with them. Selling agents have to explain about the cars specification and pricing to the customers in details to make the customers understand about the car concept. 5. Sales Strategy Sales strategy for Audi Company for model of Q5 is Audi Company have a very good aftersales services and warranty. Each of Audi cars has a warranty of at least 3years. Then, consumers no need to worry about the high repairing cost. Let’s say a customer with an Audi car model of Q5 send his or her car to service and he or she is busying with the job he needs a car to go work while the car repairing. In this case, Audi Company will decide to give the particular customer a same model of car to use while the car is doing services. 5. 6 Sales ForecastThe annual sales for Audi Q5 in year 2011 are 183,678 units so the marketers aim that the next annual sales in year 2012 for Audi Q5 will be 500,000 units. The reason why the marketers aim for more annual sales is because the Audi Company objective is to get benefits. To gain more annual sales the marketing strategy have to be improve in order to have more supply and demand of Audi Q5. 5. 7 Sales Programs T he sales program for Audi Q5 is the marketers will set market segmentation, market targeting, market position and market differentiation to concentrate on a market to increase the annual sales.In terms of pricing, the marketers will consider the target market income level and needs to get an Audi Q5. The marketers also will consider about the consumer judgement on the product. The marketers have to do some promotion in order to introduce the product to the target market. In this case, the product is Audi Q5 so the marketers have to consider the suitable premium product promotion strategy. After all, the marketers have to set a distributer to sell out the product. The distributer is by wholesale which means the Audi Company has to hire a selling agent to distribute the product to the last consumer. 6. 0 Web Plan Summary 6. Website Marketing Strategy Website marketing strategy is something similar to marketing strategy but is only available in online business. First of all, the market ers have to select the target market for Audi Q5. The target market for Audi Q5 is basically on consumers which is with high level of household income and with age 40 above. Audi Q5 is a premium product so for online marketing the consumers have to look into more about details of the company and also the car. Furthermore, the marketers have to look into the competitor’s online advertisement make sure the competitor’s online marketing did not reduces the confident of the consumers.Then, the marketers have to improve the Audi Company advertising skills. In terms of pricing, the marketers have to look into the market target needs. By using psychological pricing which means the consumers thought that the higher price of the car means the higher quality of the car. The consumers buying Audi Q5 is to show status and personal characteristic. The marketers have to create an advertisement either create by own or by hiring the graphic designer. For Audi Company normally the mark eters will hire the famous graphic designer to create a fabulous website page.And the graphic designer will helps to create the content of the advertising which is the slogan of the Audi Company by giving consumers message about the car comfort and luxury. In addition, the marketers have to monitor the advertising in terms of maintaining the latest news of the website. 6. 2 Development Requirements The marketers have to make sure the budget of the advertising did not over the cost so that the company did not lose any profit. The costing by hiring a famous graphic designer are very high so the marketers have to make sure that the online marketing are successful and hit the target of sales.List of References Audi. com (n. d. ) Corporate strategy > Audi at a glance > Investor Relations > Audi Worldwide. [online] Available at: http://www. audi. com/com/brand/en/company/investor_relations/audi_at_a_glance/corporate_strategy. html [Accessed: 28 Nov 2012] En. wikipedia. org (1937) Volkswag en Group – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Volkswagen_Group [Accessed: 28 Nov 2012]. Fleetdirectory. co. uk (2012) Audi profile and Audi company details. [online] Available at: http://www. fleetdirectory. co. k/audi/ [Accessed: 28 Nov 2012]. Audi. com (n. d. ) Careers > Audi Worldwide. [online] Available at: http://www. audi. com/com/brand/en/company/careers. html [Accessed: 28 Nov 2012]. Models. audiusa. com (2012) Detailed Specifications > Features and Specifications > Audi Q5 > Audi of America. [online] Available at: http://models. audiusa. com/q5/detailed-specifications [Accessed: 28 Nov 2012]. En. wikipedia. org (2009) Audi Q5 – Wikipedia, the free encyclopedia. [online] Available at: http://en. wikipedia. org/wiki/Audi_Q5#Transmissions [Accessed: 28 Nov 2012]. Models. audiusa. om (2012)  Engines > Features and Specifications > Audi Q5 > Audi of America. [online] Available at: http://models. audiusa. com/q5 /engines [Accessed: 28 Nov 2012]. Landrovermalaysia. com. my (2011) Land Rover – Media. [online] Available at: http://www. landrovermalaysia. com. my/media_rangerover44tdv8. asp [Accessed: 28 Nov 2012]. Topgear. com (2012) Porsche Cayenne GTS unveiled in Malaysia – TopGear Malaysia. [online] Available at: http://www. topgear. com/my/7667-porsche-cayenne-gts-unveiled-in-malaysia/ [Accessed: 28 Nov 2012]. Porsche. com (2012) Technical Specs – Cayenne Diesel – Cayenne Overview – Dr.Ing. h. c. F. Porsche AG. [online] Available at: http://www. porsche. com/pap/models/cayenne/cayenne-diesel/featuresandspecs/ [Accessed: 28 Nov 2012]. Annualreport2011. volkswagenag. com (2011) Volkswagen Group – Annual Report 2011 – Audi. [online] Available at: http://annualreport2011. volkswagenag. com/divisions/audi. html [Accessed: 28 Nov 2012]. Audi. com (n. d. ) Corporate strategy > Audi at a glance > Investor Relations > Audi Worldwide. [online] Availab le at: http://www. audi. com/com/brand/en/company/investor_relations/audi_at_a_glance/corporate_strategy. html [Accessed: 28 Nov 2012].Models. audiusa. com (2012) Detailed Specifications > Features and Specifications > Audi Q5 > Audi of America. [online] Available at: http://models. audiusa. com/q5/detailed-specifications [Accessed: 28 Nov 2012]. CNET (2009)  Audi Q5 delivers sports car handling. [online] Available at: http://reviews. cnet. com/8301-13746_7-10309171-48. html [Accessed: 28 Nov 2012]. Topgear. com (2012) Porsche Cayenne GTS unveiled in Malaysia – TopGear Malaysia. [online] Available at: http://www. topgear. com/my/7667-porsche-cayenne-gts-unveiled-in-malaysia/ [Accessed: 28 Nov 2012].Audi UK (2012) Saving you fuel < Q5 < Q5 < Models < Audi UK. [online] Available at: http://www. audi. co. uk/new-cars/q5/q5/saving-you-fuel. html [Accessed: 28 Nov 2012]. Babyrr. com (2012) babyRR. com – The Range Rover Evoque Forum – Negative Consumer Reports Revie w. [online] Available at: http://babyrr. com/forum/archive/index. php/thread-2845-1. html [Accessed: 28 Nov 2012]. Porsche. com (2012) Drive – Features – Panamera S Hybrid – Dr. Ing. h. c. F. Porsche AG. [online] Available at: http://www. porsche. com/usa/models/panamera/panamera-s-hybrid/detail/drive/ [Accessed: 28 Nov 2012]. speedonline. com (n. d. ) PDK vs. Tiptronic – 6speedonline. com Forums. [online] Available at: http://www. 6speedonline. com/forums/cayenne-958/273697-pdk-vs-tiptronic. html [Accessed: 28 Nov 2012]. About. com Small Business: Canada (2000)  Part Two of the 5 Step Internet Marketing  Plan. [online] Available at: http://sbinfocanada. about. com/od/onlinebusiness/a/netcampaignpp_2. htm [Accessed: 28 Nov 2012]. Marketing, An Introduction ARMSTRONG, G. and KOTLER, P. (n. d. ) Marketing, An Introduction. 11th ed. United State of America: Pearson Education

Learn About the Sahara Desert

The Sahara Desert is located in the northern portion of Africa and covers over 3,500,000 square miles (9,000,000 sq km) or roughly 10% of the continent. It is bounded in the east by the Red Sea and it stretches west to the Atlantic Ocean. To the north, the Sahara Deserts northern boundary is the Mediterranean Sea, while in the south it ends at the Sahel, an area where the desert landscape transforms into a semi-arid tropical savanna. Since the Sahara Desert makes up nearly 10% of the African continent, the Sahara is often cited as the worlds largest desert. This is not entirely true, however, as it is only the worlds largest hot desert. Based on the definition of a desert as an area receiving less than 10 inches (250 mm) of precipitation per year, the worlds largest desert is actually the continent of Antarctica. Geography of the Sahara Desert Stocktrek Images / Getty Images The Sahara covers parts of several African nations including Algeria, Chad, Egypt, Libya, Mali, Mauritania, Morocco, Niger, Sudan, and Tunisia. Most of the Sahara Desert is undeveloped and features a varied topography. Most of its landscape has been shaped over time by wind and includes sand dunes, sand seas called ergs, barren stone plateaus, gravel plains, dry valleys, and salt flats. Around 25% of the desert is sand dunes, some of which reach over 500 ft (152 m) in height. There are also several mountain ranges within the Sahara and many are volcanic. The highest peak found in these mountains is Emi Koussi, a shield volcano that rises to 11,204 ft (3,415 m). It is a part of the Tibesti Range in northern Chad. The lowest point in the Sahara Desert is in Egypts Qattara Depression at -436 ft (-133 m) below sea level. Most of the water found in the Sahara today is in the form of seasonal or intermittent streams. The only permanent river in the desert is the Nile River that flows from Central Africa to the Mediterranean Sea. Other water in the Sahara is found in underground aquifers  and in areas where this water reaches the surface, there are oases and sometimes small towns or settlements like the Bahariya Oasis in Egypt and Ghardaà ¯a in Algeria. Since the amount of water and topography varies based on location, the Sahara Desert is divided into different geographic zones. The center of the desert is considered hyper-arid and has little to no vegetation, while the northern and southern portions have sparse grasslands, desert shrub and sometimes trees in areas with more moisture. Climate of the Sahara Desert Samere Fahim Photography / Getty Images Although hot and extremely dry today, it is believed that the Sahara Desert has undergone various climatic shifts for the last few hundred thousand years. For example, during the last glaciation, it was bigger than it is today because precipitation in the area was low. But from 8000 BCE to 6000 BCE, precipitation in the desert increased because of the development of low pressure over ice sheets to its north. Once these ice sheets melted, however, the low pressure shifted and the northern Sahara dried out but the south continued to receive moisture due to the presence of a monsoon. Around 3400 BCE, the monsoon moved south to where it is today and the desert again dried out to the state it is in today. In addition, the presence of the Intertropical Convergence Zone, ITCZ, in the southern Sahara Desert prevents moisture from reaching the area, while storms north of the desert stop before reaching it as well. As a result, the annual rainfall in the Sahara is below 2.5 cm (25 mm) per year. In addition to being extremely dry, the Sahara is also one of the hottest regions in the world. The average annual temperature for the desert is 86 °F (30 °C) but during the hottest months temperatures can exceed 122 °F (50 °C), with the highest temperature ever recorded at 136 °F (58 °C) in Aziziyah, Libya. Plants and Animals of the Sahara Desert kristianbell / Getty Images Due to the high temperatures and arid conditions of the Sahara Desert, the plant life in the Sahara Desert is sparse and includes only around 500 species. These consist mainly of drought and heat resistant varieties and those adapted to salty conditions (halophytes) where there is sufficient moisture. The harsh conditions found in the Sahara Desert have also played a role in the presence of animal life in the Sahara Desert. In the central and driest part of the desert, there are around 70 different animal species, 20 of which are large mammals like the spotted hyena. Other mammals include the gerbil, sand fox,  and Cape hare. Reptiles like the sand viper and the monitor lizard are present in the Sahara as well. People of the Sahara Desert Zine Elabidine Laghfiri / EyeEm / Getty Images It is believed that people have inhabited the Sahara Desert since 6000 BCE and earlier. Since then, Egyptians, Phoenicians, Greeks,  and Europeans have been among the peoples in the area. Today the Saharas population is around 4 million with the majority of the people living in Algeria, Egypt, Libya, Mauritania, and Western Sahara. Most of the people living in the Sahara today do not live in cities; instead, they are nomads who move from region to region throughout the desert. Because of this, there are many different nationalities and languages in the region but Arabic is most widely spoken. For those who do live in cities or villages on fertile oases, crops and the mining of minerals like iron ore (in Algeria and Mauritania) and copper (in Mauritania) are important industries that have allowed population centers to grow.